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SUCCESS STORY

Glooko Nutrition Logging Rate Thrives with Nutritionix Nutrition Database

Glooko is a leading global digital health platform that empowers individuals with diabetes to manage their health more effectively. It integrates data from a wide range of health devices, including glucose meters, insulin pumps, continuous glucose monitors (CGMs), fitness trackers, and health apps—providing users with up-to-date information and personalized insights.

Deployed in over 30 countries and 10,000+ clinical locations, Glooko’s goal is to transform diabetes care by connecting people living with diabetes and their healthcare providers— equipping them with timely, actionable information to inform care. This information has the potential to enable improved outcomes, increase access, improve satisfaction, and reduce healthcare costs.

Nutrition Database

Managing food and nutrition is crucial for people with diabetes, but historically people had to rely on inefficient manual tracking methods that often provided incomplete or inaccurate nutritional information to both patients and healthcare providers. Recognizing these challenges, Glooko developed a tracking feature that combines user-friendly meal logging with reliable nutritional information to empower users to make more informed decisions about their diet and better manage their health condition.

Since using the Nutritionix Nutrition Database, a Syndigo Nutrition & Wellness solution,  Glooko has seen a significant improvement in customer engagement with their logging feature, including:

  • Increased food logging frequency
  • Expanded global food logging
  • Customer praise of food variety
  • Increased user engagement time with the app

Overcoming the Complexities of Food Tracking

The company sought to develop a comprehensive solution that would streamline meal tracking while providing reliable nutritional data. With an expanding global presence, Glooko also needed a platform capable of supporting multiple languages and diverse regional food databases to serve its international user base effectively.

When searching for a robust food database, the Nutritionix Nutrition Database stood out as the best fit to ensure we met our objectives when it came to food logging. We needed more than just a robust tool. We required a partner capable of delivering highly accurate, localized nutritional data with multi-language support to meet the diverse needs of our global users. Nutritionix exceeded our expectations, significantly enhancing user engagement and empowering our customers with precise, relevant nutritional insights tailored specifically to their needs. With Nutritionix, we’ve seen significant improvements in food logging frequency, greater international adoption, increased app engagement, and enthusiastic customer feedback about the variety and accuracy of the nutritional information provided.

Cameron Trotter
Director of Product Marketing at Glooko
Diabetes Care

Modernizing Nutrition Data Tracking

After extensive evaluation, Glooko selected the Nutritionix Nutrition Database based on its distinction as the world’s largest dietitian-verified database. It serves as the nutritional “source of truth” for a vast array of restaurant items and common store-bought foods, ensuring that the data aligns with industry standards. The level of diligence in verifying the accuracy of the database gave them the confidence they needed in a reliable partner.

They were also impressed with Nutritionix’s focus on making food logging simple and intuitive, which was crucial because tracking meals is often one of the biggest hurdles for people with diabetes. Their Natural Language Processing feature allows users to log meals just by speaking into the app. Then the database intelligently parses the input and provides a detailed, itemized breakdown of the meal. Additionally, the barcode scanning feature enables users to instantly access nutritional information simply by scanning a product’s barcode, making the logging process quick and effortless.

Positive Consumer Engagement Impact

The successful integration with the Nutritionix Nutrition Database has transformed how users interact with their food logging capabilities. This strategic partnership has enhanced Glooko’s ability to provide comprehensive nutritional tracking while simplifying the user experience for diabetes management worldwide. They have seen significant improvements in two key areas:

1. Increased food logging frequency: One of their main goals was to encourage users to log their meals more consistently, and thanks to the ease of adding foods and the comprehensive nature of the database they’ve seen a noticeable increase in the number of food items logged per user. The seamless meal entry process, combined with the accuracy of the nutritional information provided, has made it much easier for users to engage with the platform regularly.

2. Expanded global food logging: With Nutritionix’s ability to support multiple languages and provide localized food options, they’ve also observed a rise in the number of users logging foods in regions where Glooko has recently expanded. This has allowed them to better serve their global user base by offering nutritional insights tailored to customers’ local cuisine and language, driving higher engagement and satisfaction in new markets.

consumer engagement

Praise from Customers and Health Providers

One of the biggest drivers of positive app store reviews has been users praising their robust food database since using the Nutritionix Nutrition Database.

While food logging is just one of many features Glooko offers, it stands out as the one that both patients and providers frequently highlight for its ease of use and accuracy. The quality of their food logging experience plays a key role in not only retaining existing users but also attracting new ones, as it provides a tangible value that sets them apart from other platforms.

Nutritionix and Health Management Advantages

Health Management Advantages

Glooko’s primary goal is to provide users with a reliable, high-quality food database that empowers them to make informed decisions about their nutrition and, ultimately, their treatment.  By offering accurate nutritional information, users can better understand how their food choices impact their condition, allowing them to manage their health more effectively. Nutritionix plays a crucial role in helping them achieve this by offering a comprehensive, dietitian-verified database that users can trust. Its ease of use and robust data ensure that users have access to the right information at the right time to support their health decisions.

Moving Forward: Food Analytics Innovation

Glooko plans to expand beyond basic nutrition tracking with advanced food analysis tools and personalized nutrition insights to provide real-time feedback on how specific food choices impact personal health, especially with diabetes management. With the Nutritionix database as its foundation, they want to further personalize nutrition insights, enabling users to understand the direct effects of their food choices on their condition. This data-driven approach will empower patients to make timely, smarter, and more informed decisions about their health.